VOODOOLILY PUBLISHING HOUSE

HAUGESUND, NORWAY

Rose

Zohreh Rose Mehravipour

Sociologist | Interdisciplinary Researcher | Founder & CEO

“I remember when I was in primary school I suffered from dyslexia, but in that time teachers and parents didn’t know about it. I always did my best—my scores always down—and always people called me Fooliche, meaning ‘little idiot.’ That is why later I worked on cognitive diagnostics and inclusive storytelling.”

This formative experience became the foundation of her dual professional mission: advancing non-invasive cognitive diagnostics through AI and eye-tracking, and creating children’s literature that affirms neurodiversity, cultural identity, and social empathy.

Core Platforms

Voodoolily Publishing House

Research-informed children’s books promoting empathy, identity, and inclusion. Founded in Haugesund, Norway (2019).

voodoolily.no

O’Vista Insight

AI-powered eye-tracking for early detection of dyslexia, ADHD, stroke risk, and Alzheimer’s. Published in peer-reviewed journals.

ovista-insight.com

The Magical Codex

An educational narrative initiative blending historical fiction and cultural memory to foster moral reasoning.

magical-codex.com

Visual Archive — Continuous Motion Gallery

Childhood portrait
Fieldwork in Iran
Professional portrait
With Afghan child
Research in Iraq
Field documentation
Rose in Norway
Illustrated portrait
Work session
Book design mockup
Childhood portrait
Fieldwork in Iran
Professional portrait
With Afghan child
Research in Iraq
Field documentation
Rose in Norway
Illustrated portrait
Work session
Book design mockup

Professional Background

Zohreh Rose Mehravipour (publishing as Rose Turner or Rose McNally) is a sociologist with an M.A. in Sociology from Payame Noor University (2014). Her thesis examined the influence of children’s stories on the socialization of 5–6-year-old Muslim children in Isfahan, Iran, with a focus on social stratification and identity formation.

Since 2013, she has conducted fieldwork in Afghanistan and Iraqi Kurdistan, interviewing refugees and local communities to study ideological framing, trauma, and resilience. She has collaborated with international scholars from Japan, Canada, and Norway on projects concerning waqf institutions, Jewish communities in Iran, and drought-related mental health.

Selected Publications

  • “Eye-Tracking as a Diagnostic Tool for Dyslexia, ADHD, Stroke, and Alzheimer’s” (Int. Journal of Psychological and Brain Sciences, 2025)
  • “Absolute Language as a Symbolic Image: Leading Risk Behaviors in Jihadist Contexts” (Psychology and Behavioral Sciences, 2025)
  • “In the Shadows of Jihad: Illuminating the Influence of Substance Abuse on Jihadist Behavior” (2023)
  • “Impact of Drought on Human Attitudes: Terror Management Theory Applied” (2019)

Based in Haugesund, Norway, and Isfahan, Iran.
Contact: Mehravipour_zohreh@yahoo.com